Betano Operator, Kaizen Gaming, Seeks Authorization for Brazilian Market
Kaizen Gaming, the company behind the Betano brand, has officially applied for authorization to commercially operate sports betting and online gambling in Brazil. This move follows the recent SPA/MF Ordinance No. 827, published on May 22nd, which outlines the rules and conditions for private companies to enter the Brazilian market.
Kaizen Gaming submitted its application to the Secretariat of Prizes and Betting (SPA) through the Betting Management System (SIGAP), acting on behalf of its Brazilian subsidiary, Kaizen Gaming Brasil.
The SPA has indicated that Kaizen Gaming is likely to receive authorization by December 31, 2024, provided their application was submitted by the August 20th deadline. This timeline applies to all companies meeting the initial application requirements.
Kaizen Gaming’s Brazilian Presence
Kaizen Gaming Brasil Ltda. was established on June 14, 2022, with Cesar Roberto Ramos Junior serving as the legal representative. The parent company, Kaizen Gaming Holding Limited, is based in Malta.
Kaizen Gaming is a major player in the global sports betting and online gaming industry. Its flagship brand, Betano, boasts a significant presence and a large customer base across Europe and Latin America. The company has recently expanded into Africa and North America, launching operations in Nigeria and Ontario, respectively. Kaizen Gaming employs over 2,500 individuals worldwide.
Commitment to Responsible Gaming
Betano emphasizes corporate responsibility, prioritizing responsible gambling initiatives and actively combating match-fixing in sports.
In Brazil, Betano is a member of the Brazilian Institute of Responsible Gaming and has joined Conar (National Advertising Self-Regulation Council) to ensure responsible advertising practices.
Strong Ties to Brazilian Football
Since April, Betano has forged a strong partnership with the Brazilian Football Confederation, securing the naming rights for the Brazilian Football Championship. The company also holds naming rights for the Copa do Brasil and serves as the primary sponsor of Atlético-MG.
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