Mobile Betting Apps: A Potential Weapon Against Illegal Gambling in Brazil?
Brazilian betting companies are pushing for greater access to app stores, arguing that mobile betting applications offer numerous benefits, including increased accessibility, improved spending control, and a powerful tool in the fight against illegal gambling operations.
The industry association has formally communicated with the Ministry of Finance, emphasizing the role of official apps in curbing the proliferation of “mirror sites.” These mirror sites are essentially copies of blocked platforms that use alternative domains to bypass government regulations.
Legitimacy and Trust
According to the association’s statement, allowing licensed operators to offer their apps through reputable platforms like Google Play and the Apple App Store establishes a clear line between legal and illegal services. The stringent verification processes of these app stores, which require proof of licensing, ensure users can trust the legitimacy of the available applications.
Frustration with Tech Giants
However, the Brazilian Association of Sports Betting Operators (ABFS) has expressed frustration with the tech giants that manage these app stores. They claim that current policies haven’t been updated to facilitate the entry of legitimate betting apps into the Brazilian market.
The Rise of Mobile Betting
The association highlights the growing global trend of mobile betting. Currently, over 70% of online betting revenue is generated through mobile devices like smartphones and tablets. This represents a significant increase of 20 percentage points compared to figures from 2020, demonstrating the increasing importance of mobile platforms in the betting industry.
Key Benefits of Mobile Betting Apps:
- Increased Accessibility: Mobile apps make betting more readily available to the public.
- Improved Spending Control: The convenience of mobile apps allows for better tracking and management of betting expenses.
- Combating Illegal Markets: Official apps help to distinguish legal services from illegal “mirror sites.”
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