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Liam Kinsella

Liam Kinsella

Hi, I’m Liam Kinsella, a 38-year-old Irishman with a lifelong love for sport and a career shaped by the fast-moving world of iGaming. I’ve spent the majority of my professional life in the industry, working across everything from operations and customer experience to product and innovation. My passion for iGaming was sparked when I was a teenager after attending my first race night at Dundalk Stadium. I’ll never forget the atmosphere, the intensity, and the connection people had to the sport. It was electric. That night opened my eyes to a world where entertainment, competition, and community all came together. Since then, I’ve worked with some fantastic teams and brands, helping to create engaging experiences that bring that same thrill to players around the globe. Outside of work, I’m a big sports fan. Rugby, football, racing, even a bit of darts. I’ve also got a soft spot for gardening; there’s something therapeutic about switching off and spending a few hours with the plants. When I’m not outdoors, I’m usually reading - anything from sports biographies to thrillers. I’m proud to be part of the global tech and gaming space, and I’m always looking for new ways to push the boundaries of what iGaming can offer.

Two Betting Companies Added to Brazil’s Authorized Operators List

Two betting companies, Esportes Gaming and Esportes da Sorte, have been added to Brazil’s national list of authorized betting operators. Both companies had initially been excluded from the first list released in early October, despite registering with the Betting Management System (Sigap) and submitting all required documentation.

Esportes Gaming’s Inclusion Through Court Order

According to the Ministry of Finance, Esportes Gaming’s inclusion was mandated by a court order. After initially being left off the federal government’s list, the company acquired ST Soft, which held a license from Loterj and operated under the Apostou.com brand. This acquisition secured Esportes Gaming’s right to continue operating.

Esportes da Sorte’s Compliance and Sponsorships

Esportes da Sorte’s inclusion followed its accreditation by the State Lottery of Rio de Janeiro. This led the Ministry of Finance to issue a revised list in early October, adding the betting company to the authorized operators. In its appeal, Esportes da Sorte asserted that it had adhered to “all the legal and regulatory procedures established by the legislation and its respective ordinances.”

Esportes da Sorte is a prominent sponsor of five clubs in the Brazilian Championship: Corinthians, Bahia, Grêmio, Palmeiras (women’s team), and Athletico-PR (although Athletico-PR announced the suspension of its contract with the company earlier in October).

Transition Period and Future Licensing

The betting companies currently on the government’s list are permitted to operate in Brazil during a transition period that extends until the end of the year. The Ministry of Finance’s Secretariat of Prizes and Betting (SPA) is expected to announce the list of companies definitively approved to operate in the country starting January 1, 2025.

The SPA is anticipated to reveal the names of the approved companies by November 20. These companies will be required to pay a licensing fee of R$30 million (US$ 5.3m) to obtain the official license. They must also maintain compliance with regulations designed to combat fraud, money laundering, and abusive advertising, as well as implement practices that promote responsible gambling.

Current Landscape of Authorized Betting Sites

Currently, the National List comprises 98 companies with 217 indicated domains. The State List includes 26 companies with 31 betting houses either operational or in the implementation phase. The State List encompasses accreditations from the lotteries of Rio de Janeiro, Paraná, Maranhão, Minas Gerais, and Paraíba. In total, there are over 230 authorized sites listed.


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