France’s Gambling Authority Seeks Stricter Regulations on Gambling Ads
France’s gambling regulator, the Autorité Nationale des Jeux (ANJ), is pushing for significant changes to how gambling is advertised and regulated in the country. The ANJ aims to protect vulnerable groups, especially young people, from the potential harms of gambling.
“Whistle-to-Whistle” Ban on Gambling Ads
Inspired by a similar approach in the UK, the ANJ proposes a ban on gambling advertisements during live sports broadcasts. This “whistle-to-whistle” ban would prohibit such ads from the start to the end of a game.
The goal is to reduce the exposure of young people and vulnerable individuals to the temptations of sports betting.
The ANJ emphasizes the need to change the perception of gambling.
Gambling should be seen as a controlled form of entertainment, not as an easy way to make money.
Increased Scrutiny of Sponsorships and Marketing
The ANJ isn’t just targeting commercials. Sports sponsorships, seen as a major factor in normalizing gambling, are also under increased scrutiny.
Since January 2025, the largest gambling operators have been required to reduce their marketing and sponsorship spending. While Winamax remains a shirt sponsor in Ligue 1 (with Le Havre), other significant partnerships, like the one between Betclic and the French Rugby Federation, still exist.
The ANJ also prohibits the use of athletes popular with minors in advertising. This ban has been praised by prevention advocates.
Protecting Young Gamblers: A Top Priority
The conference also highlighted measures to limit losses for players aged 18 to 25, a demographic considered particularly vulnerable.
A personalized loss limit could soon be automatically imposed on this age group. The ANJ is also developing an algorithm to detect excessive gambling behavior, expected to be ready by 2026.
Recommendations Awaiting Implementation
These measures are currently recommendations, without a confirmed implementation date. However, with the 2026 World Cup approaching, the regulator may expedite their implementation in the coming months.
If implemented, these reforms would represent a significant shift in the regulation of gambling in the French market.
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