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Liam Kinsella

Liam Kinsella

Hi, I’m Liam Kinsella, a 38-year-old Irishman with a lifelong love for sport and a career shaped by the fast-moving world of iGaming. I’ve spent the majority of my professional life in the industry, working across everything from operations and customer experience to product and innovation. My passion for iGaming was sparked when I was a teenager after attending my first race night at Dundalk Stadium. I’ll never forget the atmosphere, the intensity, and the connection people had to the sport. It was electric. That night opened my eyes to a world where entertainment, competition, and community all came together. Since then, I’ve worked with some fantastic teams and brands, helping to create engaging experiences that bring that same thrill to players around the globe. Outside of work, I’m a big sports fan. Rugby, football, racing, even a bit of darts. I’ve also got a soft spot for gardening; there’s something therapeutic about switching off and spending a few hours with the plants. When I’m not outdoors, I’m usually reading - anything from sports biographies to thrillers. I’m proud to be part of the global tech and gaming space, and I’m always looking for new ways to push the boundaries of what iGaming can offer.

French Gambling Regulator Seeks Player Input to Refine Risk Assessment Algorithm

France’s gambling regulator, the ANJ (Autorité Nationale des Jeux), is taking a proactive step towards its goal of a less intensive and risk-focused gambling environment. The regulator is seeking direct input from gamblers to evaluate and refine its new risk assessment algorithm.

ANJ President Isabelle Falque-Pierrotin emphasized the importance of reducing the proportion of at-risk players in operators’ revenue streams during a Senate finance committee hearing last month. While acknowledging progress made by operators in identifying excessive gamblers through their own algorithms, she stressed the need for further improvement.

Instead of simply issuing directives, the ANJ is actively developing a reference algorithm. This algorithm, slated for scientific validation and operator availability in 2026, aims to provide a standardized tool for identifying and assisting vulnerable players.

Call for Player Participation

The ANJ has launched a call for gamblers to participate in an evaluation of its algorithm. Participation involves completing a brief questionnaire, estimated to take no more than five minutes.

Important Considerations for Participants

  • Participants must provide their names.
  • Data will be stored by the ANJ and the CSA (Conseil supérieur de l’audiovisuel) for two years before deletion.
  • Anonymous participation is not possible.

The need for named responses stems from the algorithm’s evaluation process. The ANJ will compare questionnaire responses with actual gambling data provided by operators. This data includes information such as the number of player accounts, preferred game types, self-exclusion history, and winnings over the past twelve months.

By comparing questionnaire responses with existing player data, the ANJ aims to accurately measure the reliability of its algorithm in identifying at-risk gamblers. This initiative represents a significant step towards a more responsible and sustainable gambling ecosystem in France.


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