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Google: New Advertising Policies for Gambling

Home » Legal News » Google: New Advertising Policies for Gambling
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Liam Kinsella
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Liam Kinsella
Updated 5 months ago 1 min read
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Liam Kinsella
Liam Kinsella
Hi, I’m Liam Kinsella, a 38-year-old Irishman with a lifelong love for sport and a career shaped by the fast-moving world of iGaming. I’ve spent the majority of my professional life in the industry, working across everything from operations and customer experience to product and innovation. My passion for iGaming was sparked when I was a teenager after attending my first race night at Dundalk Stadium. I’ll never forget the atmosphere, the intensity, and the connection people had to the sport. It was electric. That night opened my eyes to a world where entertainment, competition, and community all came together. Since then, I’ve worked with some fantastic teams and brands, helping to create engaging experiences that bring that same thrill to players around the globe. Outside of work, I’m a big sports fan. Rugby, football, racing, even a bit of darts. I’ve also got a soft spot for gardening; there’s something therapeutic about switching off and spending a few hours with the plants. When I’m not outdoors, I’m usually reading - anything from sports biographies to thrillers. I’m proud to be part of the global tech and gaming space, and I’m always looking for new ways to push the boundaries of what iGaming can offer.
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Google Updates Advertising Policies for Gambling

Google has announced changes to its advertising policies concerning gambling. The updated policies will likely affect how gambling-related content is promoted on Google’s platforms.

The specifics of these changes are important for advertisers and businesses operating in the gambling sector. Understanding the new guidelines is crucial for ensuring compliance and avoiding potential penalties.

Key Aspects of the Updated Policies

  • Scope: The updated policies cover a wide range of gambling-related content.
  • Compliance: Advertisers must adhere to the new rules to continue promoting their services on Google.
  • Impact: These changes could significantly impact the visibility and reach of gambling advertisements.

Businesses involved in online gambling should carefully review the updated policies to adapt their advertising strategies accordingly. Failure to comply could result in ads being disapproved or accounts being suspended.

The move reflects Google’s ongoing efforts to regulate the promotion of sensitive content and protect users from potential harm associated with gambling.

“These policy updates are designed to create a safer and more responsible advertising environment for everyone,” a Google spokesperson stated.

Further details about the specific changes can be found on Google’s official advertising policies page.


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