AI Revolutionizing Portuguese Online Casinos: A Collaboration Between SRIJ and ISEG

Artificial Intelligence (AI) is rapidly transforming entire markets, promising even more impressive advancements for the top casinos in Portugal by 2025. In light of this, the Serviço de Regulação e Inspeção de Jogos (SRIJ), Portugal’s gaming regulatory body, is partnering with the Instituto Superior de Economia e Gestão (ISEG) of the University of Lisbon’s Faculty of Economics and Management to explore AI’s potential.

The initiative, launched in October of last year, aims to identify operational areas within the SRIJ that could be improved through the application of AI and Machine Learning. Postgraduate students in Applied Artificial Intelligence & Machine Learning at ISEG will collaborate to enhance SRIJ’s services using these cutting-edge technologies.

The SRIJ, under the umbrella of the Instituto do Turismo de Portugal, is responsible for regulating both land-based casinos and online gaming platforms across Portugal. It ensures compliance with the country’s legal standards. For those who enjoy casino games, the SRIJ plays a vital role in guaranteeing a secure and fair gaming environment.

Portugal permits gambling in physical casinos, boasting a selection of high-quality establishments. Since 2015, the SRIJ has also licensed and regulated online casinos and betting platforms. This regulation has attracted international attention, leading to significant growth in the Portuguese gaming industry.

SRIJ and ISEG Join Forces for Innovation

The partnership between the SRIJ and ISEG focuses on developing innovative AI-driven solutions to address key operational challenges within the SRIJ. Postgraduate students in Applied Artificial Intelligence & Machine Learning will create projects that leverage AI to improve regulation, control, and user services on online casino platforms.

Throughout the academic year, these AI projects will be developed and tested, with the goal of providing AI-enhanced solutions to critical issues. The initial focus areas include:

• Anomaly Detection: Using Unsupervised Machine Learning to detect anomalies and deviations in online games.
• AI Chatbots: Developing chatbots for online players using Natural Language Processing and Large Language Models.

AI is playing a crucial role in innovating online casinos, particularly in enhancing the gaming experience and improving operational efficiency. One key application is personalized game recommendations, generated based on user history and preferences.

Players can also expect improved customer service. AI-powered chatbots can now answer common player questions and even provide game advice with greater accuracy than human agents.

Furthermore, AI provides tools through Machine Learning to ensure game security and fairness. It analyzes suspicious behavior, identifies potential fraud, and helps maintain a safe and reliable gaming environment.

ISEG’s Postgraduate Program in AI and Machine Learning

ISEG’s postgraduate course in Applied Artificial Intelligence & Machine Learning aims to develop both theoretical and practical skills in AI and Machine Learning, including applications of generative AI to solve business transformation challenges.

The program also partners with Amazon Web Services (AWS), providing students with access to its technological infrastructure. This enables them to develop end-to-end Machine Learning projects with practical applications in business contexts throughout the course.

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