New Online Scratch-Off Games Launched in Italy

The Italian Customs and Monopolies Agency (Adm) has announced the launch of a new series of online scratch-off games, authorized by Director Mario Lollobrigida. These instant lottery games offer a range of price points to appeal to a broad audience.

“Multiprice Eta” Series

The new series, named “Multiprice Eta,” includes the following games, each with a different cost per play:

  • Multiprice Eta 0,10€ (0.10€ per play)
  • Multiprice Eta 0,20€ (0.20€ per play)
  • Multiprice Eta 0,50€ (0.50€ per play)
  • Multiprice Eta 1,00€ (1.00€ per play)
  • Multiprice Eta 2,00€ (2.00€ per play)
  • Multiprice Eta 3,00€ (3.00€ per play)
  • Multiprice Eta 5,00€ (5.00€ per play)
  • Multiprice Eta 10,00€ (10.00€ per play)
  • Multiprice Eta 20,00€ (20.00€ per play)

“Lucky Meow” Interface

In addition to the new games, Adm has also approved the “Lucky Meow” game interface for both online and mobile versions. This interface will be associated with all the “Multiprice Eta” instant lottery games.

“The ‘Lucky Meow’ interface aims to provide a user-friendly and engaging experience for players,” a representative from Adm stated.

Mobile Access

The mobile version of the “Lucky Meow” interface can be accessed in the following ways:

  1. Through the mobile website of the concessionaire and the mobile website of the remote sales point, where available.
  2. By downloading a dedicated software application on a mobile device with a touch screen, if compatible.

These new online scratch-off games and the “Lucky Meow” interface represent the latest efforts by Adm to modernize and expand its offerings in the online gaming market.


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