The Best Betting Sites with AAMS License
We’ve compiled a list of the top 10 AAMS-licensed betting sites in Italy, selected by category:
- 🇮🇹 bet365: Top site for soccer
- 🇮🇹 Netbet: Ideal for tennis betting
- 🇮🇹 LeoVegas: Efficient customer service
- 🇮🇹 Betflag: Italian betting site
- 🇮🇹 Lottomatica: Excellent scorer markets
- 🇮🇹 Goldbet: Recurring bonuses for members
- 🇮🇹 Sisal: Well-known bookmaker in Italy
- 🇮🇹 Eurobet: Many betting markets
- 🇮🇹 Marathonbet: New graphic interface
- 🇮🇹 Betaland: Secure site with excellent payout
Our editorial team has compiled a list of the top operators in Italy with a regular ADM license.
Provided and verified by Goal ✔
What is an AAMS License?
This term refers to gaming platforms authorized by the Autonomous Administration of State Monopolies, which for some years has been an integral part of the ADM (Customs and Monopolies Agency), the main public body in Italy for the regulation of gambling.
The activity of online platforms for sports betting is legal in Italy only if a concession for remote gaming (GAD) has been received. This occurs after various checks from the point of view of the bookmaker’s history, economic solidity, and technological reliability, to ensure that AAMS betting sites and online casinos are able to meet the strict standards imposed by these regulatory authorities.
Top 10 Betting Sites with AAMS License: Our Selection
The detailed analysis collected on this page aims to offer useful information to both experienced betting enthusiasts and newcomers, i.e., those who are approaching this world for the first time to identify safe and legal bookmakers in Italy.
Top 10 Italian ADM Betting Sites
Among the various gaming operators in possession of a regular concession, there are some born in Italy. Here is the list of the top 10 Italian bookmakers with ADM license:
- Admiralbet – License 15096 based in Rome
- Lottomatica – License 15017 based in Rome
- Goldbet – License 15226 based in Rome
- Sisal– License 15155 based in Milan
- Betflag – License 15007 based in Rome
- VinciTu – License 15200 based in Naples
- Gioco Digitale– License 15028 based in Rome
- QuiGioco – License 15221 based in Rome
- NetBet – License 15015 based in Rome
- Snai– License 15215 based in Milan
bet365
bet365, founded in 2000, is an online bookmaker that operates with an AAMS license 15253 (ADM), demonstrating full compliance with Italian regulations. The platform uses advanced technologies for data security, such as SSL Thawte certification and TLS security protocols, as well as firewalls that meet ISO/IEC 27001:2013 standards.
The site encourages responsible gaming by offering tools such as deposit limits, self-exclusion, and monitoring of time spent on the platform. bet365 employs several thousand people and serves many customers globally, proving its solidity and wide range of action in the international sports betting market.
AspectDetailLicense AAMS (ADM)15253Data SecuritySSL Thawte Certification, TLS, SGSI (ISO/IEC 27001:2013)Responsible GamingDeposit limits, self-exclusion, time monitoring
Netbet
NetBet, operating under AAMS license number 15015, is a site of BPG srl unipersonale and represents one of the Italian pioneers in the remote gaming sector. Founded in 2008, it offers a wide variety of online games, fully complying with current regulations thanks to the supervision of the Customs and Monopolies Agency (ADM).
Through advanced encryption systems and personal data protection, NetBet guarantees the security of user information, ensuring a reliable and legal gaming environment.
The operator stands out for its offer of high-quality casino games, aimed at a heterogeneous audience, ranging from novices to experienced players. Thanks to a series of measures for responsible gaming, the operator is committed to ensuring safe, ethical, and sustainable gaming conditions.
Snai
SNAI, part of the Snai Tech SpA group, holds the ADM license number 15215 issued by AAMS, in full compliance with the standards of transparency and fairness imposed by Italian regulations.
The constant supervision of the Italian authorities ensures that SNAI maintains these standards over time. These audits ensure compliance with anti-money laundering regulations and the protection of user privacy.
Regarding the security of transactions and the protection of user data, SNAI uses encrypted systems to protect financial movements and personal data. In addition, SNAI’s commitment to the fight against compulsive and pathological gambling is evidenced by its adherence to the Responsible Gaming protocol.
Snaitech S.p.A. has also obtained several ISO certifications, including ISO 9001:2015, ISO 27001:2013, and ISO 45001, for various activities such as the collection of horse and sports betting, the sale of prediction contests, the management of telematic networks for legal gaming, and the development of software systems for gaming.
AspectDetailGaming LicenseADM n. 15215Data SecurityAdvanced encryption, high security systemsResponsible GamingComplete protocol with tools for limitation and self-exclusion, ISO certifications
William Hill
William Hill operates in the online betting sector with the ADM license number 15038, which certifies total compliance with the online gambling rules applicable in Italy. The license, issued by ADM in 2011 to WHG (International) Ltd., based in Gibraltar, authorizes the company to offer services related to online casinos, sports betting, bingo, and poker in Italy.
To protect transactions and user data, William Hill implements 128-bit SSL (Secure Socket Layer) digital encryption systems, a technology also used by banking institutions. This cryptographic system protects online transactions, protecting sensitive user data.
The William Hill platform also uses a security certificate issued by Thawte, further guaranteeing the confidentiality of users’ personal data.
AspectDetailADM LicenseNumber 15038Data Security128-bit SSL digital encryptionResponsible GamingSelf-exclusion, protection of sensitive data and weekly deposit limit
Better Lottomatica
The Better betting platform, managed by Lottomatica, protects access data, such as Username and Password, with advanced protection measures. The platform is authorized by ADM, as attested by the GAD license number 15017, issued to GBO Italy, confirming its compliance with Italian regulations in the iGaming and online betting sector.
To prevent computer fraud such as phishing, Better uses state-of-the-art security systems managed by Lottomatica, protecting players from the fraudulent use of personal data and credit cards. 128-bit SSL digital encryption from Entrust Inc. protects all transactions made on the platform.
The Better platform also promotes responsible gaming through various measures, such as self-limitation, self-exclusion, and the prohibition for minors under 18 to open a gaming account. The platform is also certified by G4, an international organization that deals with combating illegal and problematic gambling.
AspectDetailADM LicenseNumber 15017Data Security128-bit SSL encryption from Entrust Inc.Responsible GamingSelf-control tools, deposit limitation and G4 certification
Eurobet
With license number 15016 issued by AAMS (now ADM), Eurobet is one of the regulated and safe sites in the online gaming sector. Part of the Ladbrokes Coral plc group, Eurobet manages over 850 betting shops in Italy in addition to the digital platform. Founded in 1995, this company is among the largest betting and iGaming groups in Europe, with over 19,000 employees internationally, serving millions of customers in over 100 countries.
To protect user data, Eurobet uses a 128-bit SSL (Secure Socket Layer) encryption system, thus protecting sensitive information. The platform is also certified by iTechlabs regarding the random number generator (RNG), proof of the actual impartiality of the outcome of the games. Eurobet adheres to the Responsible Gaming protocol, focusing on the prevention of compulsive gambling pathologies, in support of customers most at risk.
AspectDetailGaming LicenseAAMS n. 15016Data Security128-bit SSL encryptionResponsible GamingUser protection protocol with self-limitation tools and gaming information
Sisal
Sisal is a platform regulated by AAMS (ADM) license number 15155, which certifies full compliance with the law and the requirements set in Italy, guaranteeing a safe and transparent gaming environment.
For the protection of personal data and financial transactions, Sisal implements rigorous security measures, including data encryption. In addition, the platform uses certified random number generation (RNG) systems, ensuring the impartiality and integrity of the games.
The control tools that are part of the Responsible Gaming guidelines include a detailed statement of transactions and self-limitation and self-exclusion options to promote responsible gaming.
The security of Sisal’s systems and gaming operations is certified according to the “Certification Guidelines” of ADM and by TST-GLI, demonstrating that the games comply with the principles of transparency and fairness.
AspectDetailAAMS (ADM) LicenseNumber 15155Data SecurityPersonal data protection, guaranteed payments, compliance with the “Certification Guidelines” ADM, TST-GLIResponsible GamingSelf-limitation and self-exclusion tools
Betflag
Betflag, equipped with license number 15007, proposes itself as one of the legal AAMS betting sites thanks also to its strong commitment to ensuring a safe gaming environment.
Thanks to technologically advanced systems, Betflag protects users’ sensitive data and ensures secure transactions, thus confirming the reliability of its platform.
Its responsible gaming policies include self-limitation and self-exclusion, fundamental tools for preventing compulsive gambling. In addition, Betflag uses advanced encryption technologies to further protect the privacy and data of players, creating a safe and protected gaming environment.
Goldbet
Goldbet operates in Italy with concession number 15226, consolidating its reputation as a safe and legal operator in the online sports betting market. This bookmaker is committed to ensuring a reliable and transparent service with high standards of personal data protection.
Through advanced security measures, such as the use of SSL encryption, the site ensures that all transactions are protected from unauthorized access.
Goldbet also actively promotes responsible gaming, offering tools for self-regulation and self-exclusion that aim to safeguard the well-being of its users.
Planetwin365
Planetwin365 is among the AAMS betting sites with its gaming concession number 15242 and confirms itself as a point of reference in the online betting landscape.
This operator offers a wide range of games and bets, while implementing advanced technological security measures, such as data encryption, to protect users’ sensitive information.
Planetwin365 is actively committed to ensuring its players a safe gaming environment where they can bet responsibly also through self-limitation and control functions of their games.
How to Recognize a Safe Betting Site
When it comes to money and online betting, security is one of the factors to consider most. Players, in fact, to be able to bet safely and reliably, must be able to recognize a portal that offers all the guarantees of the case without the risk of running into unpleasant unforeseen events.
In this regard, there are several key indicators that can help in assessing the security index of an online betting site and in the precise identification of reliable platforms.
GAD Gaming License
The license for remote gaming (hence the acronym GAD) issued by the Customs and Monopolies Agency (ADM) following the reform of the Legislative Decree of October 26, 2019, n. 124, is essential for conducting public gaming activities in Italy and abroad. This license ensures compliance with the rules by betting operators.
The criteria for obtaining the ADM license are divided into two categories:
Subjective RequirementsObjective RequirementsApplicant’s Identity: natural or legal person with registered office in ItalyAdequate Structures: need for suitable premises and equipment for gaming activityMoral and Professional Integrity: request for a certificate of suitability issued by the ADMSecurity Measures: implementation of strategies to prevent pathological gamblingShare Capital: the applicant must have one of at least 100000 eurosQuality Certification: issued by an accredited body
Procedure for Applying for the ADM License
The application for an ADM license must be submitted to the Customs and Monopolies Agency with documentation demonstrating compliance with the required requirements. The investigation is conducted by the ADM, which reserves the right to request additional information or documents. If the application is approved, the license is issued but has a limited validity of 10 years, possibly renewable for another 10.
Payment Security
Regarding recharge and withdrawal systems, reliable bookmakers adopt advanced methods characterized by cryptographic protection to protect customers’ sensitive data. Some examples have already been provided in the list of the best bookmakers, emphasizing the importance of SSL protocols at 128 or 256 bits.
Going more into the technical, here is a useful checklist for identifying a legal, safe, and reliable betting site:
- SSL encryption
- privacy policy
- variety of payment methods
- payment processing times
- reasonable fees
- SSL certificate
- advanced security protocols
- data security policy
Transparency
As already anticipated, random number generators (RNG) represent the fundamental technology to ensure the randomness of the outcomes within the gambling games of betting sites, and are tested and certified by independent laboratories.
In addition, the data from these tests and the payouts of the games must be made public and easily accessible to all members. Usually, within the best reliable AAMS betting sites there is a section called ‘Probability of Winning’, where it is possible to download a summary PDF with this information.
The Customs and Monopolies Agency (ADM) carries out periodic checks on authorized betting sites in Italy to verify that the probabilities of winning are calculated correctly.
These checks focus on the following aspects:
- correctness of the calculations of the probabilities of winning
- transparency of the winning odds
- protection of user data
- periodic checks of the ADM are carried out by specialized personnel
For example, three years ago, the ADM inhibited more than 180 unauthorized portals for betting in Italy, as reported in the Verification Report of 2022, in addition to having carried out more than 100 online checks.
Customer Support
A reliable and responsive customer service is another positive indicator in favor of a safe betting site. This service should be easily accessible and provide timely and useful answers, in correct Italian (possibly through native speakers).
Unsafe Sites: What They Are and How to Recognize Them
In Italy, betting sites with a ‘.com’ domain are illegal: this means that their use is illegal.
First of all, these portals are not authorized by the Customs and Monopolies Agency (ADM), which is the only competent authority in Italy for the issuance of licenses for the exercise of activities related to gambling.
This is because betting sites with a ‘.com’ domain are not subject to the supervision of the ADM: this means that there is no guarantee that the site shows correct probabilities of winning and that it pays its users.
Secondly, betting sites with a ‘.com’ domain can be used to circumvent Italian regulations on gambling: for example, these can offer higher winning odds or higher betting limits than portals regularly authorized by the ADM.
Finally, betting sites with a ‘.com’ domain can represent a risk to the cybersecurity of users: in the past, in fact, these portals have been used to spread malware or scam Italian bettors.
To recognize illegal betting sites, you must pay attention to the following characteristics:
- absence of ADM/AAMS license
- absent or outdated encryption
- absent or unclear privacy policy
- unsafe payment methods
- high commission rates
In addition, betting sites with a ‘.com’ domain may have the following technical characteristics:
- the padlock icon in the browser’s address bar is not present
- the website uses an obsolete security protocol
- the website does not use a valid SSL certificate;
- the website uses a domain registered in a country with a legislation
Consequences and Risks Related to the Use of Illegal Betting Sites
In Italy, current legislation establishes severe penalties for the unauthorized exercise of gambling activities: according to the Legislative Decree of October 26, 2019, n. 124, those who conduct this activity without the necessary authorizations risk a prison sentence from one to three years and a pecuniary penalty ranging from 5000 to 100000 euros.
Regarding the protection of minors, the Legislative Decree of December 13, 2010, n. 220, provides specific penalties for those who organize or manage gambling for profit in premises or places accessible to the public without due authorization: the penalties, in this case, range from imprisonment from three to six months to fines from 1000 to 5000 euros.
The consequences for the management of online gaming platforms ‘.com’ in Italy are:
ImprisonmentFineFrom one to three years: for those who manage unauthorized gambling activitiesFrom 5000 to 100000 euros: for those who manage unauthorized gambling activitiesFrom three to six months: for those who manage gambling activities in public places without authorizationFrom 1000 to 5000 euros: in addition to the prison sentence
The Customs and Monopolies Agency (formerly AAMS) can also intervene with administrative measures against platforms with a ‘.com’ domain that arrive in Italy, namely:
- suspension of activity
- forced cessation of activity
- fine against the managers of these platforms
The administrative penalty varies based on the number of infractions:
- 50000 euros
- 100000 euros
- 150000 euros
Even players who use sites with a ‘.com’ domain not authorized in Italy can incur economic sanctions. The amount, also in this case, varies based on the number of violations:
- 2000 euros
- 3000 euros
- 4000 euros
In addition, there are potential criminal risks related to the use of illegal sites, such as the confiscation of winnings deriving from such platforms (considered proceeds of crime) and imprisonment from 3 to 6 months for the most serious cases.
How to Register on a Safe and Legal Betting Site
Once you understand how to recognize a reliable bookmaker, you can start the registration process, following the instructions in this paragraph:
- choose a site authorized by the ADM
- access the website
- click on the ‘
- fill out the registration form
- provide the references of an identity document
- accept the terms and conditions of the site
- send a copy of a valid identity document
- wait for the approval of the document through the KYC (Know Your Client) procedure
- once the registration and identity validation have been completed, the player can make a deposit and start betting with real money.
It is also worth remembering that there are some categories of subjects who cannot register on a legal betting site in Italy:
- minors (people who have not yet reached the age of 18)
- people with pathological problems related to gambling
- people who have suffered a
- non-residents in Italy
Guide on How to Bet on AAMS Bookmakers
After choosing the bookmaker, to place a bet it is necessary to:
- visit the bookmaker’s site
- find the event you want to bet on
- once the odds have been identified,
- select the type of bet you want to place
- check the odds and enter the amount to bet
- confirm the bet
Since it is gambling with money, it is essential to maintain balance and adopt a weighted and responsible betting strategy. Here is some useful advice:
- carry out
- bet with
- define and respect a
- monitor
- always remember that gambling should not
Responsible Gaming on Legal Betting Sites
Safe AAMS bookmakers are required to provide their users with a series of tools aimed at promoting a conscious and responsible approach to gaming, essential to avoid negative ramifications, typical of a pathological approach to gambling.
The Italian legislation that imposes and regulates Responsible Gaming is the Legislative Decree of October 26, 2019, n. 124. Among the tools provided by ADM betting sites are:
- setting of recharge and gaming limits
- self-exclusion option
- telephone support
- self-assessment tests
Beyond these specific tools, there are other resources available in Italy for those who encounter difficulties related to gaming:
- National Toll-Free Number for problematic gambling at 800 55 88
- FederSerD site
- Responsible Gaming site
These tools and resources are designed to help players maintain a balanced approach to gaming, promoting awareness and concretizing the principles of reliability and security.
How to Self-Exclude from an AAMS/ADM Bookmaker
In Italy, self-exclusion from online gaming is a formal procedure that allows users to voluntarily block access to remote gaming services, such as betting and casinos.
The self-exclusion process follows these steps:
- access to the bookmaker’s site
- self-exclusion section
- fill out the self-exclusion form
- entering the self-exclusion password
- confirmation of self-exclusion
After confirmation, the player will no longer have access to the betting site for the specified period. The self-exclusion system is coordinated by the Customs and Monopolies Agency (ADM), which manages the Single Register of Self-Exclusions (RUA): here are collected the data of all players who have activated self-exclusion. When a player self-excludes from a site, the information is communicated to the ADM which, in turn, informs the other authorized operators in Italy. In this way, the player is blocked on all gaming sites with a regular license in the country.
The effects of self-exclusion are the following:
- blocking access to the betting site for the established period
- prohibition for the bookmaker to allow bets
- stop sending promotional material
- self-exclusion is revocable but not immediate
How Did We Select the Best AAMS Operators?
To draw up the list of the best AAMS betting sites (new ADM) the following criteria were considered:
- ADM license: the gaming concession issued by the Customs and Monopolies Agency that ensures the legality and security of a site
- security: the use of advanced encryption and data protection systems such as SSL or TLS
- sports schedule: the number of sports and markets offered to players
- popularity: the level of appreciation by bettors of the selected bookmakers also taking into account online reviews and opinions
- bonuses and promotions such as welcome offers and promotional initiatives that make the gaming experience stimulating
- customer support: efficiency of support, speed in response and number of contact methods offered
tools for responsible gaming: such as self-assessment tests, self-exclusion, setting of deposit and play limits.
FAQ – Frequently Asked Questions
What are the best safe and legal AAMS betting sites?
Each operator is characterized by particular characteristics that differentiate it from other platforms, but an essential element is the GAD concession. Among the betting platforms best known by players with a regular ADM license there are
- Snai
- Eurobet
- Sisal
- bet365
- Lottomatica
Can you register on multiple reliable bookmakers together?
Yes, it is possible to register simultaneously with multiple authorized bookmakers. There are no legal restrictions on the number of betting sites to which an individual can register.
What is the difference between self-suspension and self-exclusion?
Self-suspension is a temporary solution that allows players to take a break from betting activities for a set period of time. On the contrary, self-exclusion is a permanent measure that prevents access to all legal betting sites.
Do you have to pay to register on AAMS betting sites?
In Italy, to register on an authorized betting site it is not necessary to make any payment. Registration on these portals is, in fact, free. However, to start betting with real money, you must make an initial deposit with one of the allowed payment methods.
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